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Tuesday, 7 December 2010

Evaluation question 3




The media instituation I would select to sell my music magazine would be IPC Media, specifically their "IPC Connect" section. This is because this section specialise in reaching women through their magazines. This section of IPC alone reaches out to 53% of all mass market women. That is around 10 million women.



IPC also have many other magazines that they distribute, which include a very popular magazine called NME. NME target the same age range, 16-24, as i do. This is another reason why i would select IPC to distribute my magazine, because they would already have knowledge on how to fully market my magazine. Also it would appeal to them because they would be extending an already popular and successful section of their company.

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